December 12, 2009
February 5, 2008
I’m starting a company that is going to help you reach more people.
pet people. (2/3rds) of the population.
post your comments, please!!!
Plains, trains, automobiles, sore feet and food, that is how I would describe the NAR show. What an event.
Trade shows are an interesting sociological event. You have social-classes made known by the size and location of their respective booths. Big booth in the middle means upper-class. Small booth, downstairs toward the back corner of the enormous room and miles from the front door, lower-class.
In our society we love the under-dog, right? We just don’t like BEING the under-dog. True to form it’s the under-dogs that rise from the lower levels of the show, step out into the aisle and stop the passers-by with a smile and personality (emphasis on ‘person’). If you’re in a 10×10 booth on the outskirts of the show you better stand up, step out and BE, THINK and REACT BIG or you relegate yourself to eternal B-team.
I proudly served on a team of 3 guys that generated over 200 leads. I learned a lot from the seasoned veterans I served with. They gathered most of the leads, but I feel 10x more confident going into the next one. Great job Scott and Dave!
If you haven’t been to the NRA Show in Chicago I recommend that you do whatever it takes to get there. There is no shame in being on the lower-level in a 10×10. It’s not about your booth anyway. It’s not even all about your product or service. The show is about people. People talking, listening, and connecting with other people. It’s after the show that you make back the money you spent while you were there. Now is when the real fun starts.
Come see me in booth #9776 at the NRA Show in Chicago – May 19th – 22nd!
Exciting things are happening at Spillover! We’ll be unveiling a whole new backoffice suite for email marketing, web design and maintenance, search engine optimization and ecommerce. You won’t want to miss it.
I would also like to meet you in person. So come see me.
April 9, 2007
Mashups are, according to the big Wiki, “a website or application that combines content from more than one source into an integrated experience.”
You’ve probably seen, used, “experienced” these online globs of content without knowing it. More and more web companies are opening their source code or creating api’s to allow the use of their content in ways that are only bound by the imaginations of programmers. Are programmers the most imaginative people ? That’s debatable, but here’s one mashup that I think is pretty funny and interesting.
Did you know that Austin is the 5th Drunkest City in the USA? or that Cleveland has the 2nd most alcoholics in the US behind Kansas City…Yikes and they don’t even have beaches….
Check it out by viewing this tidy little mashup:
One last thing about mashups… they don’t have to have a business purpose though many of them do…
See my next post on the Technology and Creativity Delta … coming soon.
April 2, 2007
Did you know that Lambard Street is in the Guiness Book of World Records? Yep, it’s the most crooked street in the world apparently.
I bet you didn’t know that on April 8th it is also the site of one of the best ideas I’ve heard of in a while. The “Bring Your Own Big Wheel Race.”
What a great event. Who ever thought this one up gets the e=MC3 award in my book. It’s one power more than genius.
Large corporations the world over should be sending CEO’s to race in it. They should be creating Big Wheels with sponsorship stickers all-the-heck over them, like Nascar. Their should be video of them on YouTube the next day. What a opportunity for the price of a big wheel and plane ticket.
For the most crooked street in the world…Somebody’s got it straight. Nice work.
March 27, 2007
My Favorite Blog is: “How to be Creative”
by Hugh Macleod
It’s slightly long, but if it’s too long for you, then most likely you don’t get it. It’s very honest, but if it doesn’t resonate deeply with you then you most likely don’t get it.
Hugh’s blog applies in many ways to anyone involved in marketing, but I think it applies in a more personal level to all of us wishing to do what we love and just let the money follow. It applies to the cubicle guy or girl that punches a clock and wishes they didn’t…Do yourself a favor and read it.
Here’s a small excerpt. Hopefully you will find that it resonates with you.
“It was so liberating to be doing something that didn’t have to impress anybody, for a change.
It was so liberating to have something that belonged just to me and no one else, for a change.
It was so liberating to feel complete sovereignty, for a change. To feel complete freedom, for a change.
And of course, it was then, and only then, that the outside world started paying attention.”
Well? It’s like poetry when I read it. I could have it sung to me over and over and it would never get old.
Do you know what sympathetic resonance is? Wiki it.