The BEST Interactive Forms For a Restaurant Website

March 23, 2007

I believe that a restaurant website should be engaging. If you’ve read some of my other blogs you’ll see that I have a lot of opinions on restaurant websites. This particular post has to do with a few basic pages that can really give your site more purpose than just a place for people to get a map, the menu and the phone number.

The Best Interactive Forms for a Restaurant Website

An interactive form is a form that requests information of some kind from the web visitor. The most basic of which would be an email collection form. If your site doesn’t have a form saying something like, “join our list.” then you’re behind the proverbial eight-ball. Get with it.

Get with it, because you also need 2 other forms.

You should have a COMMENT CARD form and you should have a PRIVATE PARTY INQUIRY form on top of having a JOIN OUR LIST email form.

The Comment Card form doesn’t have to be sophisticated. Have it generate an email to a few internal people. Appoint one person to respond to each of the submissions. You WON”T get as many as you might think, but the data should be VERY helpful. It’s like free market research! You’ll discover weaknesses and make adjustments to win more customers.

The Private Party Inquiry form is simple, too. This is a “lead-generator.” Have it send an email to the event planner and make sure the response is nearly immediate. People like to know that your website has someone listening to it.

The Email Form is an essential element for every website in the universe. People want to know what’s going on, and you should tell them. This reminds me of the Woody Allen quote, “90% of life is just showing up.” 90% of success with these forms is just “posting them up”.

These types of forms give a site more pages, but they also communicate more openness. You’ll be saying to your guests, ” Let’s talk. We want to hear from you. What do you think?” All of these are great ways to bring a customer around to your side of the table, putting them on your team. Be open to the ideas and opinions of others. Instead of it eating up time and paper, you’ll be using technologies to create efficiencies. Isn’t that what the Internet is really for????

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